Ferro & Company
For those who want a watch tied to a specific era or story.
Ferro & Company was founded in 2014 in Vancouver, Canada, by brothers Ary and Bob, building each collection around a specific historical theme — 1960s motor racing, 1940s aviation instruments, 1970s style — rather than a single house design language. Early collections were funded through Kickstarter campaigns, and the brand has kept that theme-first, story-driven approach ever since.
A Vancouver microbrand built on theme-driven design — motorsport, 1940s aviation instruments, 1970s style — with Swiss and Japanese movements, priced from around $450 to $1,150 for the manual-wind Paramount flagship.
Country
Canada
Founder
Brothers Ary and Bob
Positioning
microbrand, affordable
Main collections
Race Master
$485
Ferro's core motorsport chronograph line, with colour schemes and dial layouts drawn from European racing liveries.
AGL
$513
Above Ground Level — a collection built around 1940s aircraft cockpit instrument design, with dial markings styled after period altimeters.
Distinct
$491
A single-hand collection modeled directly on vintage racing-car speedometers, reducing the dial to one piece of information at a time.
Paramount
$950
Ferro's manual-wind flagship line, built around the Sellita SW210 hand-wound caliber, priced above the rest of the catalog.
Prices by collection
As of August 2026 — retail, before any market premium or discount
Motorsport-styled chronograph; independent microbrand pricing, no secondary-market premium.
Aviation-instrument-inspired reference; independent microbrand pricing, no secondary-market premium.
Single-hand, minimalist reference; independent microbrand pricing, no secondary-market premium.
The brand's manual-wind flagship; sits at the top of Ferro's range, still well below Swiss equivalents.
The brand
About Ferro & Company
Ferro & Company was founded in 2014 in Vancouver by brothers Ary and Bob, launching largely through Kickstarter campaigns that funded its first collections. From the outset, the brand built each watch around a specific historical theme — 1960s and 70s motor racing, 1940s aviation instruments, Art Deco-era style — rather than a single house design language.
The Distinct, AGL, and Race Master Lines
The Distinct collection uses a single-hand dial modeled directly on vintage racing-car speedometers, stripping the watch down to one piece of information at a time. The AGL — Above Ground Level — collection reproduces 1940s aircraft cockpit instruments, with dial markings styled after period altimeters. Race Master, the brand's core motorsport chronograph line, borrows its colour schemes and dial layouts from European racing liveries of the same era.
Time Master 70 and Paramount
Time Master 70, launched in 2024, moves the brand's nostalgia into the 1970s, with bold monochrome and two-tone dial colourways. Paramount sits above the rest of the range as Ferro's manual-wind flagship, built around the Sellita SW210 hand-wound caliber rather than an automatic movement, at a noticeably higher price than the rest of the catalog.
Where Ferro Sits Today
Ferro competes on story and design specificity rather than movement pedigree — its Swiss and Japanese-sourced calibers are shared with many other microbrands, and the appeal is the theme-driven design work layered on top. It's aimed at buyers who want a watch tied to a specific era or subculture — racing, aviation, 1970s style — rather than a general-purpose everyday piece.
What sets Ferro apart
Ferro & Co. grew through early Kickstarter campaigns rather than traditional retail funding, a common path for design-led microbrands of its generation.
The Distinct line uses a single-hand dial modeled on vintage racing-car speedometers, trading conventional legibility for a distinctive read.
The AGL (Above Ground Level) collection reproduces 1940s aircraft instrument dials, including altimeter-style markings, directly referencing period cockpit gauges.
Browse all 33 references
- DISTINCT 2 BLUE — DISTINCT-2-BLUE
- DISTINCT 3 AVANTI — DISTINCT-3-AVANTI
- DISTINCT 3 BRITISH RACING GREEN — DISTINCT-3-BRITISH-RACING-GREEN
- DISTINCT 3 GRAND PRIX — DISTINCT-3-GRAND-PRIX
- AGL 2 CHRONOGRAPH GREEN — AGL-2-CHRONOGRAPH-GREEN
- RACE MASTER CHRONOGRAPH CORSA — RACE-MASTER-CHRONOGRAPH-CORSA
- RACE MASTER CHRONOGRAPH BLACK / ORANGE STR — RACE-MASTER-CHRONOGRAPH-BLACK-ORANGE-STR
- RACE MASTER CHRONOGRAPH GREEN / ORANGE STR — RACE-MASTER-CHRONOGRAPH-GREEN-ORANGE-STR
- — DISTINCT-3-PETROL
- — AGL-2-CHRONOGRAPH-BLUE
- — RACE-MASTER-CHRONOGRAPH-SILVER
- — RACE-MASTER-CHRONOGRAPH-NITRO
- — RACE-MASTER-CHRONOGRAPH-AZUL
- AGL 2 CHRONOGRAPH BLACK / ROSE GOLD — AGL-2-WATCH-CHRONOGRAPH-BLACK-ROSE-GOLD
- RACE MASTER CHRONOGRAPH SILVER BR — RACE-MASTER-CHRONOGRAPH-SILVER-BR
- RACE MASTER CHRONOGRAPH GREEN BR — RACE-MASTER-CHRONOGRAPH-GREEN-BR
- — RACE-MASTER-CHRONOGRAPH-BLACK-BR
- RACE MASTER — RACE-MASTER-AUTOMATIC-WHITE
- AGL 2 — AGL-2-BLUE-AUTOMATIC-24H
- — AGL-2-BLACK-AUTOMATIC-24H
- PISTA SILVER — PISTA-SILVER
- PISTA BLACK — PISTA-BLACK
- TIME MASTER 70 GOLD / SILVER — TIME-MASTER-70-GOLD-SILVER
- TIME MASTER 70 BLUE / ORANGE — TIME-MASTER-70-BLUE-ORANGE
- TIME MASTER 70 ORANGE — TIME-MASTER-70-ORANGE
- TIME MASTER 70 SILVER — TIME-MASTER-70-SILVER
- — TIME-MASTER-70-MONOCHROME
- AGL 2 — AGL-2-AUTOMATIC-BLUE-ROSE-GOLD
- PARAMOUNT NOIR — PARAMOUNT-NOIR
- PARAMOUNT PISTACHIO — PARAMOUNT-PISTACHIO
- PARAMOUNT SILVER — PARAMOUNT-SILVER
- PARAMOUNT GOLD — PARAMOUNT-GOLD
- PARAMOUNT VINO — PARAMOUNT-WINE